I know that most of you are probably sick to death of hearing about the Video News Releases, but this is one of those issues that makes my blood boil so intensely that I can't resist dissecting it.
From the NY Times Article:
It is the kind of TV news coverage every president covets.
"Thank you, Bush. Thank you, U.S.A.," a jubilant Iraqi-American told a camera crew in Kansas City for a segment about reaction to the fall of Baghdad. A second report told of "another success" in the Bush administration's "drive to strengthen aviation security"; the reporter called it "one of the most remarkable campaigns in aviation history." A third segment, broadcast in January, described the administration's determination to open markets for American farmers.
...
This winter, Washington has been roiled by revelations that a handful of columnists wrote in support of administration policies without disclosing they had accepted payments from the government. But the administration's efforts to generate positive news coverage have been considerably more pervasive than previously known. At the same time, records and interviews suggest widespread complicity or negligence by television stations, given industry ethics standards that discourage the broadcast of prepackaged news segments from any outside group without revealing the source.
This sort of covert, almost malicious activity on the part of the government, with our tax dollars is appalling. What's worse about this particular situation is that I know I can't blame this whole mess on the government. The media, who are supposed to be protecting the public and revealing this sort of smoky thing to them, have been force-feeding us non-news.
Journalism is supposed to serve to protect the public from the government and when they fail to do so, they are betraying the public trust. Furthermore, when they willingly hand their audience over to the government to save money and maximize profit... Well, it seems almost like treason.
The Times also wrote:
It is also a process in which all participants benefit.
Local affiliates are spared the expense of digging up original material. Public relations firms secure government contracts worth millions of dollars. The major networks, which help distribute the releases, collect fees from the government agencies that produce segments and the affiliates that show them. The administration, meanwhile, gets out an unfiltered message, delivered in the guise of traditional reporting.
...
In essence, video news releases seek to exploit a growing vulnerability of television news: Even as news staffs at the major networks are shrinking, many local stations are expanding their hours of news coverage without adding reporters.
When I first saw that phrase, "It's a process in which all participants benefit," in J-1100, I remember immediately thinking, "Everyone but the public." Furthermore, at the same time I was reminded of Jon Stewart's appearance on Crossfire, when he kept asking them to stop hurting America. Now, the talking heads on Crossfire seem benign after all the scandal and torrid money that's flowing through journalism right now.
After reading all this, I'm having a crisis of faith about my major. My parents are currently paying the University of Missouri a quarter-grand a year, because a year ago I was still convinced that, even though I knew the media was having its problems, that journalism was still an important role in democracy. But now, I'm just not sure that's true anymore.
I'm trying not to think apocalyptic things, but words like propaganda are turning into warning signs about the coming year of 1984 in my head, and I'm no longer sure that I want to be in journalism. Now, I'm thinking politics may actually be the less corrupt way to go about things. When everything has turned into a careless search for profit, what's the point?
In the words of Jon Stewart, Could everyone please stop hurting America?